HOW DESIGN AND VISUAL
COMMUNICATION IMPACT THE SOCIETY
What we say interprets what we think and how we perceive the
environment around us. In our everyday
life’s, we come across many posters or advertisements on television that leave an
impact on us. When we get influenced by
any visual communication or design with a strong & powerful meaning it changes the way we
look at situations in the society.
In today’s world there are many advertisements and campaigns
with strong social causes that support equality in race, sex and religion.
This campaign was started by “UN WOMEN” against gender
equality and it aimed to show people what men expect of women and how even in
today’s modern society they are not treated as equals. This campaign leaves you thinking and makes
you want to make a difference.
Benetton is a brand that believes in having powerful
advertisements that fight social barriers. An example is below us, this shows
that all races or colours of people are equal; an African American, an Asian, a
white or even a Latin individual.
An example of a campaign that supported a very critical
social issue – physical abuse. This campaign made women feel comfortable to
reach out for help if they faced any abuse at home or their workplace.
This campaign started by “One Life” makes one really think
and remember this poster before they get in bed with anyone!
Campaigns like this help fight the spread of HIV AIDS in the
society.
The below image shows and initiative of the “WWF” which
depicts thru visual communication that worlds greenery is getting over as fast
as we finish tissue paper. It is simple, yet it will stay in your head till the
next time you use a tissue.
Both these campaigns were on driving with full awareness and
on how carelessness can lead to accidents. They both are influential and
effective in changing the cautiousness in the society.
A campaign started by the reporters against CENSORSHIP, an image truly convincing
it’s point and inviting you to join the campaign.
Another impressive design that provokes one to quit smoking
and that has a positive impact in the society.
These moving posters were put around Washington, USA to help
stop the Iraq War. In the posters they’ve written “What goes around, comes
round” to reach out to the local
Americans and try to put them in the shoes of the local people in Iraq.
Another strong campaign by Benetton called “UN-HATE”, it
showed famous leaders kiss and make brotherhood with each other.
