How Visual Communication Impacts the Viewers

How Visual Communication Impacts the Viewers

Visual Communication in EVERYDAY LIFE

In today’s world we are impatient and have everything but TIME. When one lacks time they don’t choose with their minds, they choose with their eyes. 93% of our communication is non verbal and is already done with what our eyes tell us.

Nothing will do well today if it is not aesthetically pleasing, be it a website, product, application, movie, magazine, advertisement or newspaper.

When we go to the market and we have to choose between two juice bottles that have the same price, calories and ingredients, we will simply choose the one that looks better because of it’s packaging that strikes us.

Visual communication is being used every day in our life’s  by eye catching advertisements, campaigns or products.  Anything that is visually appealing leaves an impact in us and makes us stop and look at it once again.

The shape or design of even a technological product can make or break the success of it. If a product does not look smart, sleek, comfortable, stylish then it will look do well in the market.

WHY ARE APPLE PRODUCTS SO SUCCESSFUL?

Because they are simple, elegant & they all make a statement.

  

WHICH PERFUME WOULD YOU RATHER BUY?

They both are the same price, same brand & smell the same

-        I can assure you that you will buy the right one because it’s simply prettier & will    make you feel like you’ve bought something worth it.

Visual communication in magazines & newspaper helps the reader understand and interpret the content which makes it easier & interesting for the reader.

Visual communication plays a very important role for websites & applications, a website gains viewers only if it is easy to access and has shows its contents (products,images,etc) clearly in an aesthetical manner.

Applications are used every second on our smart phone & they require to have more images than text so that they are easy to access and fun to use.

Texting today has become much easier because of emoticons (emojis) which are the visual communication of texting. Instead of saying yes we send a thumbs up or instead of saying on my way we send a car emoticon.

Typography plays an important roll in visual communication as every font has a place & time to be used. Every font sets a different mood for example-

Visual Communication in Film & Animation

Look at what films deliver us - they set our imagination on fire & make our wildest thoughts or dreams come true!

Movies such as Titanic, Harry Potter, Avatar, Interstellar, 300, The Avengers have used software’s, camera tricks and many complicated techniques to deliver us the quality which is so realistic that we have no choice but to believe in the movie & the story it tells us.